Web site Integration & Content Management

Healthcare organizations often have several Web properties simultaneously collecting customer information. Appature Nexus^SM allows marketers to collect information quickly and easily from all existing brand, customer loyalty, and special offer Web sites. Information from these sites and existing systems is automatically gathered to build a consolidated customer profile. Appature also offers Web site tools to add a customized Web site experience or a data collection form to your existing Web property. In addition, our segmentation engine makes it easy for you to allow certain customer segments to see specific pieces of Web content that are particularly relevant to them.

Appature Nexus^SM connects from the consumer front end directly to the database layer to provide a seamless experience for both the customer and your internal IT organization. This significantly reduces the cost of infrastructure by collecting this information directly from the Web. Finally, our robust content management system powers Web sites with millions of monthly page views and provides a surprisingly simple^® interface for authorized marketers to update Web content in real time.