Inside Sales Prospector/Lead Generation
Appature is an extremely fast-growing, Seattle-based technology company that is changing the way organizations manage customer information and drive marketing results. Appature Nexus is used by some of the world's leading healthcare and life sciences organizations and is quickly becoming regarded as one of the most innovative relationship marketing tools on the market.
We are looking for an Inside Sales Prospector/Lead Generation guru (we call it: Marketing Solutions Specialist) to discover and qualify new business opportunities and develop innovative marketing programs to help achieve company revenue goals. The primary objective of this role is to cold call and develop leads that result in company success. What could be more pivotal? Also, in this full time position, you will have the opportunity to work with some of the world’s leading brands, and have the benefit of an innovative product to achieve success in the role.
Appature has attracted a great deal of interest by many in the industry and this position plays a key role in generating high quality leads that turn into future customers. Be a part of helping create great times as part of a dynamic and fun team.
Job Responsibilities:
- Qualifying Leads: Articulate value-proposition of Appature’s products to prospective customers, assess receptivity, identify concerns and nurture the relationship to deliver qualified leads to the Marketing Solutions team.
- Prospecting and Nurturing: proactively reaching out to prospective customers on a daily basis
- Enabling Commercial Team; Create and refine sales tools, populate marketing dashboard, analyze data for better decision-making, contribute to product roadmap, assist in presentation development and oversee RFP response and content.
- Team Collaboration: join other team members to develop and execute marketing campaigns, webinars and tradeshows to increase cadence and take to next level.
Requirements
- BA or BS in Marketing or Communications or equivalent, MBA a plus
- Minimum two years performing related experience in a moderately heavy cold-calling environment (40-50 dials a day) representing a complicated sell to business users.
- Experience with medical device, pharmaceutical, and life sciences organizations a plus
- Basic understanding of the SAAS industry